For families
Spend your energy on the moments that matter — bonding with your baby, recovering, resting. We handle the logistics of finding and paying for expert postpartum support.
- Searching directories and review sites for hours
- Calling multiple agencies hoping for availability
- Figuring out benefit coverage and billing yourself
- Managing invoices, receipts, and reimbursement claims
- Hoping the doula you found is actually qualified
- Matched with a vetted doula — usually within 24 hours
- Pre-selected candidates based on your family's needs
- Billing handled end-to-end — Carrot, Maven, Progyny, HSA/FSA
- One point of contact for everything
- Every doula certified, background-checked, and benefit-approved
24hrs
Average match time
All
Credentialed & vetted
50+
Families served
Handled
Billing & claims
For doulas
Build a practice you're proud of — without drowning in admin. Swaddl gives you the client pipeline, billing automation, and income visibility to grow on your terms.
- Chasing leads through DMs and word of mouth
- Formatting compliant invoices manually every time
- No visibility into upcoming income or pipeline
- Capped around 2–3 clients because admin doesn't scale
- Income that vanishes the moment a contract ends
- Steady pipeline of matched families sent to you
- Automated, benefit-compliant billing — zero paperwork
- Real-time earnings dashboard with payment schedule
- Grow to full capacity without extra admin work
- ~$22K take-home on 4 contracts — and room to grow from there
The math
You take home more than you would at an agency.
A doula completing 4 contracts per year at an average of $6,500 keeps meaningfully more with Swaddl than after a traditional agency cut. A small platform fee on each booking covers the infrastructure — contracts, invoicing, Carrot/Maven billing, payments, video calls — that would otherwise eat ~15 hrs/week of your time going solo.
Monthly subscription waived during the pilot program. Founding doulas lock in a permanent founders rate if and when we introduce one.
~$22K
Take-home on 4 contracts
4+
Contracts per year
Free
During pilot program
More
You keep vs. a traditional agency cut
Ready to get started?
Whether you're a family looking for expert postpartum support or a doula ready to grow your practice — Swaddl is built for you.
Curious about the people behind Swaddl? Read Mia's story →